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Salesforce Marketing-Cloud-Email-Specialist Certification Exam is a 90-minute exam that consists of 60 multiple-choice questions. Marketing-Cloud-Email-Specialist exam measures the candidate's knowledge of email marketing best practices, email design, subscriber data management, email delivery and performance, and automation. To pass the certification exam, candidates must score a minimum of 68% or higher.

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q110-Q115):

NEW QUESTION # 110
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

A. Import Activity Notification Settings
B. Configured Alert Manger Settings
C. Automation Notification Settings

Answer: C

NEW QUESTION # 111
A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailer take to ensure deliverability is not impacted?

A. Purge inactive subscribers to avoid high bounce rates.
B. Create a new, friendly From Name for the updated program.
C. Send to subscribers, asking for them to confirm opt-in.

Answer: C

Explanation:
The action that the retailer should take to ensure deliverability is not impacted is to send to subscribers, asking for them to confirm opt-in1. Confirming opt-in is a best practice that helps the retailer maintain a clean and engaged email list, which can improve their email reputation and deliverability2. By asking subscribers to confirm their interest in receiving the loyalty series, the retailer can avoid sending unwanted or irrelevant emails that may result in spam complaints, unsubscribes, or low open rates. Confirming opt-in also helps the retailer comply with the CAN-SPAM Act and other privacy regulations that require consent from email recipients3.
Creating a new, friendly From Name for the updated program is not the correct answer, as it does not help with ensuring deliverability. While having a clear and recognizable From Name is important for branding and trust, it does not affect the deliverability of the email itself4. Moreover, changing the From Name too frequently or drastically may confuse or alienate subscribers who are used to seeing a consistent sender identity.
Purging inactive subscribers to avoid high bounce rates is also not the correct answer, as it does not help with ensuring deliverability. While removing invalid or non-existent email addresses from the list can reduce bounce rates, it does not address the issue of subscriber engagement or consent. Purging inactive subscribers may also result in losing potential customers who may still be interested in the retailer's products or services, but have not opened or clicked on their emails recently. A better approach is to segment and target inactive subscribers with re-engagement campaigns that offer incentives or value propositions to renew their interest. References := 1: Email Deliverability Best Practices for Email Studio - Salesforce 2: Email Deliverability in Salesforce: Ensuring Successful Email Campaigns 3: CAN-SPAM Compliance System Guide - Salesforce 4: Marketing Cloud Deliverability Options - Salesforce : How You Can Keep Email Subscribers Engaged | Salesforce : Build and Analyze Customer Journeys using Marketing Cloud ... - Salesforce

NEW QUESTION # 112
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

A. Use subscriber data to dynamically populate email content.
B. Send generic content to appeal to all audiences.
C. Set cadence expectations up front with subscribers.
D. Send multiple emails a day to keep the brand top of mind.

Answer: A,B

NEW QUESTION # 113
What is an Automation Studio activity? (Choose 3)

A. A/B Test Send Activity
B. Transfer File Activity
C. Triggered Send
D. Wait Activity
E. Send Email

Answer: B,D,E

NEW QUESTION # 114
The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?

A. Create a Filter Activity in Automation Studio to combine the two data extensions.
B. Build a Group based on a Data Filter to combine the two data extensions.
C. Export both data extensions and import into a new data extension.
D. Populate a data extension using an SQL Query Activity in Automation Studio.

Answer: C

NEW QUESTION # 115
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